iIMRAN. Let's talk

Available for selected projects · 2025

Making digital
feel obvious.

I’m Imran Sarder, a multidisciplinary designer helping ambitious teams turn complex ideas into clear brands, intuitive products and visual systems that move people forward.

Trusted by Businesses I’ve Worked For

01 — Capabilities

One Designer.
A Complete Digital Experience.

I bring thoughtful experience across branding, UI/UX, digital products, marketing design, motion and content with digital product design at the core.

01

Build

Branding &
digital products

Build your visual identity and turn it into digital products that feel consistent from brand to interface.

From building your brand to designing the digital products that bring it to life.

What’s included:

  • Brand identity & visual direction
  • Websites & landing pages
  • Web applications & SaaS
  • Mobile applications
  • UX/UI & design systems
  • Prototypes & developer handoff
  • Design System
View Projects
02

Grow

Content &
marketing

Create the visual assets your business needs to communicate, market and grow.

Create a consistent visual presence that helps your business communicate and grow.

What’s included:

  • Social media content & graphics
  • Marketing & ad creatives
  • Email templates
  • Product marketing materials
  • Motion graphics (2D)
  • Video editing
View Work
03

Improve

Design review
& direction

UX/UI, product, website, brand and AI design reviews with actionable recommendations.

An experienced design eye to review, refine and improve your UI/UX, systems, branding and AI-generated work.

What’s included:

  • UI/UX & product reviews
  • Design system reviews
  • Website & conversion review
  • Brand & visual audit
  • AI design & graphics review
  • Actionable recommendations
  • Creative direction
Get a Design Review

02 — Selected work

Real projects.
Real impact.

A selection of digital products, brands, marketing assets and creative work created to make complex ideas clear.

ORBIT
operations / 01

01 / Product system

Orbit
Field operations, simplified.

Reframing a dense operations platform into a focused workspace for teams who need to make decisions quickly.

+38%Growth in returning users
2.4×Task completion speed
RoleLead Product Designer
FocusUX · UI · Design System · Product Strategy
UX strategyUI designDesign systemProduct strategy
Explore project
Field notes
Make it clear

02 / Brand platform

Field Notes
A warmer way to learn.

A flexible visual system for an education brand that wanted to feel as useful as it was human.

+42%Growth in returning users
1.8×Task completion speed
RoleLead Product Designer
FocusUX · UI · Brand System · Product Strategy
Brand identityArt directionWeb designContent system
Explore project
GOOD
FORM

03 / Campaign

Goodform
Make the moment matter.

Campaign direction and launch assets that gave a new wellness product a memorable point of view.

+62%Growth in returning users
2.1×Task completion speed
RoleLead Product Designer
FocusUX · UI · Content · Campaign Strategy
Campaign art directionMotionContentLaunch strategy
Explore project

03 — The kind of problems I solve

The kind of
problems I solve.

I help businesses turn confusing products, inconsistent brands and weak visual communication into clear, professional experiences.

The shift
Before

“Users struggle to understand what to do next.”

After

“I simplify complex flows so users know what to do, where to go and what next.”

Before

“Your brand looks different across every touchpoint.”

After

“I create a visual language that stays consistent from identity to interface.”

Before

“You have the work, but something isn’t working.”

After

“I review, refine and improve the experience with focused recommendations.”

Before

“Your visuals don’t communicate the value of your business.”

After

“I create clear marketing assets, social content and motion that support your message.”

04 — How we work

A clear process
from idea to delivery.

Every project starts with understanding the problem, defining the direction and building toward a clear outcome.

STEP 1

Discover & understand

We discuss your goals, audience, requirements and current challenges before any design work begins.

+
STEP 2

Strategy & direction

I define the structure, user experience and creative direction, creating a clear plan for what we’ll build.

+
STEP 3

Design & create

I turn the strategy into polished interfaces, visual systems, brand assets or content designed around your goals.

+
STEP 4

Feedback, refinement & final delivery

We review the work together and make focused improvements until the design is clear, consistent and ready.

+
STEP 5

Post-launch support & handoff

You receive organised, production-ready files with everything your team needs for implementation or the next stage.

+

05 — Client Words

01 / 06

Good design is about more than the final output. It’s about understanding the problem, communicating clearly and making the process easier.

“
Imran brought structure to a complex product and made every part of the experience easier to understand. The work felt polished without ever becoming over-designed.

06 — FAQ

Answers to Common
Questions.

We discuss your goals, define the scope and direction, then move into design and refinement.

What kind of projects do you take on?+

I work with founders and teams on brand identity, websites, digital products, marketing systems and design reviews. The best fit is a project where clear thinking and strong craft need to work together.

How long does a project take?+

It depends on the scope and complexity. After a short conversation, I’ll share a clear timeline with the key milestones and decisions.

Do you design and build?+

Yes. I can take a project from UX and visual direction through frontend-ready handoff, and I can also collaborate with your existing development team.

Can you review work that already exists?+

Absolutely. I can review your UI/UX, design system, branding or AI-generated work and provide clear, prioritised recommendations.

How do we get started?+

Send me a quick overview of what you’re building or improving. We’ll discuss the context, the best next step and whether we’re a good fit.

Do you work across more than UI/UX?+

Yes. UI/UX is my core, but I also work across branding, marketing, graphics, motion, video and design reviews.

07 — Ready to start a project?

Ready to start a
project?

Tell me what you’re building, improving or creating. It takes less than a minute.

Messages will be sent to sdimran745@gmail.com.

IMRANAVAILABLEFOR SELECTEDPROJECTS
0187142738

Multidisciplinary Designer
UI/UX & Digital Products